SEO · Professional Services (Business Law)
A Boutique Business Law Firm
A boutique business law firm combined traditional SEO with early GEO investment to dominate visibility for its practice areas.
+118%
Qualified consultation requests
21 of 24 terms
Page-one rankings for target practice areas
+76%
AI platform citation rate for practice-area queries
The challenge
The firm competed against much larger competitors with significantly bigger marketing budgets. It needed a way to win visibility without out-spending competitors dollar for dollar.
The strategy
We focused SEO investment narrowly on the firm's three strongest practice areas rather than competing broadly, paired with an early GEO push to ensure the firm's expertise was accurately represented when prospective clients asked AI tools for recommendations on business legal counsel.
Overview
The firm had deep expertise but a marketing budget a fraction of the size of national competitors. Spreading that budget thin across every practice area would have guaranteed mediocrity everywhere.
Approach
We concentrated investment on the firm’s three highest-margin, highest-fit practice areas, building deep topical authority rather than broad shallow coverage. As GEO emerged as a meaningful channel, we extended the same focused approach to how the firm was represented in AI-generated answers.
Outcome
The firm now holds page-one visibility across nearly all of its target terms, with consultation requests more than doubling as both traditional and AI-driven search visibility improved in tandem.
“We didn't need to be everywhere. We needed to be the obvious answer in the three areas we're actually best at, and now we are, in Google and in AI search alike.”